A fast and low-risk way to meet development needs without recruitment pressure
Vaadin
From short-term software development needs to a long-lasting, flexible partnership
Whenever Vaadin has needed a technical partner, we’ve provided experienced specialists who can step in quickly and adapt flexibly to their needs. What was originally planned as a short-term collaboration has grown into a long-term partnership that has been an effective and low-risk way to develop Vaadin’s business-critical web service. At the same time, it has freed up Vaadin’s internal resources and brought new expertise into their team, supporting not only technical development but also marketing and business goals.
OUR WORK
Frontend Development
Hubspot Development
Technical SEO
Digital Marketing
Baseline and challenges
Vaadin is a technology company and an open-source Java framework that enables software developers to build modern web applications. The company regularly releases new versions of its technology and is strongly committed to its continuous development. The website is a critical business tool for Vaadin, as it showcases the technology, builds credibility and serves as the primary channel for reaching new customers.
As the internal team’s capacity did not always allow the website to be developed at the desired pace, there emerged a need for an external partner. This partner needed to understand both the demands of the technology and the marketing built around it, and be able to adapt flexibly to changing needs.
“Identio has proven to be an exceptional partner for Vaadin. Their consultants bring not only wide-ranging technical skills but also a proactive mindset that allows us to move forward with confidence, even in our most business-critical projects. What impressed me most is their flexibility and ability to adapt seamlessly to our changing needs. Over time, they’ve become a trusted extension of our team—combining technical expertise with a strong understanding of our marketing goals. With Identio, I can focus on the bigger picture knowing our website and digital projects are in capable hands.”
– Roman Kałkowski, Head of Marketing, Vaadin
Solution
For several years, Identio has provided Vaadin with exactly what different situations have required: fast and flexible expert support and software consultants who work proactively. Our consultants have integrated seamlessly into Vaadin’s development teams, and the collaboration has been built on mutual trust and open communication.
In the most recent collaboration, Identio’s Software Engineer has played a central role in the development of Vaadin’s website. In addition to technical implementation, they have taken responsibility for coordinating tasks, internal delegation within the team and technical search engine optimization.
The collaboration has delivered clear business benefits. According to Vaadin, the most significant outcomes include:
- Implementing technical SEO enhancements that significantly improved Core Web Vitals and overall site performance.
- Streamlining the website and landing page development process, enabling faster iteration and more efficient collaboration between teams.
- Simplifying HubSpot Designer workflows and optimized website microservices, reducing complexity and improving maintainability.
- Delivering new features and requests with high-quality, production-ready code, ensuring consistency, reliability, and scalability.
These results have strengthened Vaadin’s digital presence and improved their ability to respond quickly to changing business needs.
The long-term collaboration has enabled our consultant to develop a comprehensive understanding of the website’s structure and the business goals behind it. This has increased efficiency and made it possible to take on broader responsibility in the development work.
We always aim to bring not only technical expertise but also industry-specific business understanding to the client’s team. In this case, our consultant’s strong marketing background has brought added value to Vaadin, enabling participation in strategic planning as well.
What was originally planned as a short-term collaboration has continued longer than expected. This demonstrates that the collaboration model works well for Vaadin as a low-risk and efficient way to meet changing development needs. Using consultants has provided a flexible way to manage resources without the pressure of hiring internal developers, and its business impact has grown over time.
Summary
Strong integration into Vaadin’s development team enabled broader responsibility in task coordination
Technical expertise and marketing know-how brought added value to strategic planning
A long-term partnership that scales according to need
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